Tuesday, July 25, 2006

Hurley squeezes into Jordache

Elizabeth Hurley has good genes. And now, good jeans have her.
The supermodel has signed on as the latest face, or rather bum, of Jordache Jeans, appearing in print ads for the denim denizens from September through the end of the year.
"We are thrilled to be working with Elizabeth Hurley," Liz Berlinger, president of Jordache Enterprises, said in a statement. "With success as an actress, model, business woman and mother, Liz represents everything the Jordache brand is about. We chose her because she is the true modern woman."
The professional poser will be pimping out the '70s denim brand's Vintage line, as well as the new Legacy line, the latter of which will be available exclusively at Macy's nationwide.
While the campaign won't be officially unveiled until September, prints of the initial ads have already hit the Internet, despite Jordache's best efforts--well, efforts--to keep the photos under wraps until fall.
The company's official Website teases a pixilated version of one ad, shot by photographer Michael Thompson, which features Hurley donning the classic embroidered pocket jeans and posing with the signature Jordache horse. Another simply shows Hurley with riding gear.

Hurley, who has previously strutted her spokesmodel skills for Est¨¦e Lauder and Versace, replaces Brittany Murphy as the face of the denim brand. The 8 Mile actress' print ads, also featuring the requisite Jordache horse, ran last year.
But while the 41-year-old model is keen to keep her face in print, her name is another story.
Hurley is adamantly denying British tabloid reports that she's due to marry her longtime Indian businessman beau Arun Nayar this September.
Rumors of an impending vow swap began circulating when Hurley was spotted looking at estates in the English countryside.
"It's not true, it's all fiction, fiction," she said. "I'm in the country at the moment and I have about 50 helicopters circling overhead, but all I've done is feed the chickens and water the flowers."


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