Monday, September 11, 2006

Fortunoff Announces Petra Nemcova as their New Fresh Face

Petra Nemcova Fortunoff, the 84-year-old iconic brand is pleased to announce supermodel and humanitarian, Petra Nemcova, as their new face. She is the first personality associated with the brand since Lauren Bacall served as Fortunoff's spokesperson twenty six years ago. Petra, known for her beauty as well as her compassion and charitable endeavors, will serve as the face of Fortunoff's regional advertising campaign and their Fall and Holiday Jewelry catalogs, reaching over two million consumers nationwide.
Petra Nemcova The latest images of Petra's campaign have recently been unveiled in the windows of Fortunoff's flagship Fifth Avenue location. This new imagery is in keeping with Fortunoff's desire to appeal to a new consumer, by introducing Fortunoff in a more fashionable, more youthful manner.


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